Jibunu

Putting the Feeling into Fact Finding

The other day, I happened to catch an NPR newscast about Neuromarketing. In it, reporter Jon Hamilton presented an astute overview of this emerging field that uses brain science and MRI testing to better understand the impact of advertising on behavior and buying decisions. In sourcing a firm tha... Read More

Lots to Love about Research Technology – and Much is Short and Sweet

First, let us set the stage… flowers, candlelight, and our Market Research Love Song. Now that you know how we truly feel – down to business. Let’s face it. The word ‘research’ isn’t usually the kind of sweet nothing marketers like whispered in their ears. Research can be daunting,... Read More

6 Truths for Marketers Deluged with Data

We have been living in a data-driven world, and 2016 shows no signs of being any different. For marketers and those thrust into data-centric roles – especially those who might not be trained in research methodology or analytics – dealing with data can be daunting. According to Madison Logi... Read More

5 Ways to Improve the Survey Grid - and 2 Alternatives

The survey grid is a staple of quantitative research. Although it is a tool that can collect a lot of data, respondents dread facing grid after grid. Luckily, you can use the flexibility and dynamic functionality of online surveys to ask grid questions in different ways. 1) Break it up Best with: ... Read More