An embracer of truth is first and foremost honest. Honest with the customer, honest with those around them and honest with themselves. That is not where it ends though. Those that embrace the truth understand that it is not their opponent but rather a contributor to their greatness and can be the acknowledgment of that greatness. It is because of this that they welcome truth in all its forms, whether it be error reports, opinions (the truths of others), critiques, praise or accolades, knowing that having the full picture will help them make choices that lead to their success.